In a previous post, an seo case study. We introduced our Idaho Beauty School Website. Here we discuss the website a month after. Seeing how our rankings have improved, and analyzing our success.
After a month of Internet Marketing, here are some of our current rankings:
- Google page 1, position #5 for Idaho Falls Beauty School
- Google page 1, position #4 for Idaho Falls Beauty Schools
- Google page 1, position #3 for Rexburg Beauty School
- Google page 1, position #2 for Rexburg Beauty Schools
Throughout the month the ratings have fluctuated, while the website we optimized continues to rank higher and higher. Why? Because the content on the pages is relevant to those searching for Idaho Beauty Schools.
Does it mean we’re done with the site? Not hardly. Google continues to change their algorithms, or the way that they choose who ranks better than whom. Websites themselves need to be constantly updated, to avoid going stagnant, and to constantly remind Google that they are relevant.
What you see with websites we create and optimize is that over time our websites consistently garner top rankings because of
- our purely white hat seo techniques
- through our efforts, our websites trust ranking with others in the industry increases
- the content itself is fresh, and relevant to those searching for solutions
- our websites are easy to navigate and find relevant information fast
To learn more, and have us begin optimizing your website give us a call at 888-379-1357.
Tags: Case Study, Idaho Beauty Schools
Wouldn’t you want to optimize for Idaho beauty course(s) or other similar keywords? I usually look at google analytics and find lots of other keywords that are already sending me traffic and if optimized more, will surely increase traffic.
Yes that’s correct. SEO requires constant attention, to website analytics to determine which keywords are working, which keywords aren’t, and which keywords could possibly drive more traffic to your website if the site if content was optimized better.
This seems like a very obscure phrase – dosen’t look like there are even any direct competitors in this ranking for this one.
If you look, there actually is some good competition for those keywords from big directories like beauty schools directory .com, and beauty school .com. Each site makes their money by convincing local beauty schools they can bring them leads to their school. So the beauty schools end up paying the directory sites about $20 per lead, while pocketing the difference between their costs of PPC advertising and search engine optimization.
Beauty schools could pay less in SEO costs than they pay the directory sites currently. It’s a perfect example of how our local SEO services can save business money.